Why the cheapest price may not be the best deal If you've started shopping for hearing aids, you've probably noticed something confusing pretty quickly: prices for what looks like the same device can vary enormously from one clinic to another. One place might quote you $2,500, another $4,500, for what seems to be the exact same make and model. While markups vary substantially across independent clinics and major chains, often the reason usually comes down to: whether the price is bundled or un …