Private Label (white-label) Hearing Aids – an in-depth guide Private-label hearing aids – also called white-label or own-brand hearing aids – are increasingly visible in Australian retail clinics, big-box stores and online. This article explains what they are, how they’re made and distributed, the regulatory and service implications, pros and cons, and practical tips to evaluate them if you're in the market for new hearing aids. What are private-label hearing aids? A private …